Reckitt and Keenfolks Win Contentstack Experience Award
Reckitt, in partnership with Keenfolks, has won the “Most Successful Transformation” category at the Contentstack Experience Awards 2025 for the digital transformation of Mead Johnson Nutrition’s Enfamil US platform. This recognition highlights a successful shift to a composable digital experience that supports personalization, scalability, and a best-in-class user experience for one of Reckitt’s flagship nutrition brands.
A Recognition of Strategic Digital Evolution
The Contentstack Experience Awards celebrate excellence in composable digital architecture and content experience. Reckitt’s award-winning transformation, supported by Keenfolks, reflects a strategic move away from monolithic systems toward a more modular, flexible digital infrastructure—one that allows the brand to respond more effectively to consumer needs and future market demands.
From Legacy to Composable: A Seamless Transformation
Working closely with Reckitt, Keenfolks supported the shift to Contentstack’s composable digital experience platform for Enfamil US. This transition enabled faster updates, improved site performance, and laid the foundation for enhanced personalization. The result is a flexible, scalable solution that empowers Reckitt to better serve both healthcare professionals and parents seeking trusted nutritional information.
Why It Stood Out
The award recognizes the transformation’s impact in several key areas:
• Seamless integration of multiple platforms, including Shopify, CrowdTwist, and Epsilon CDP, to unify loyalty, e-commerce, and customer data touchpoints
• Enhanced personalization, delivering tailored content experiences to a wide range of users
• 99%+ site stability, meeting high standards for reliability and performance
• Improved speed to market, supporting faster rollouts and content delivery
Keenfolks played a key role in supporting the implementation and optimization of this composable digital framework, helping Reckitt build a more responsive, future-ready digital presence.
Setting a Benchmark in Nutrition and Healthcare
The transformation of Enfamil US stands as a leading example of how global brands can adopt composable architecture to modernize digital operations and create more relevant, user-centered experiences. It also demonstrates the growing importance of agility and integration in today’s digital landscape—especially in healthcare and nutrition, where trust and accessibility are paramount.